Looking for inspiration for your next opt-in or lead magnet? Well, you have come to the right place…

After a few startup failures due to a lack of users, I have spent the last year immersing myself in the world of Digital Marketing, Search Engine Optimization, Lead Generation and Sales Funnel Creation – learning all that I can about how to get traction for a new business or startup.

Throughout the year I have taken screenshots of more than 300 of the lead generation popups and opt-ins that I stumbled upon. My hope is that you can use this resource whenever you need inspiration for your opt-in offer, copy or design.

Click on the thumbnails below to see the full sized image of each opt-in.

Click on the thumbnails above to see the full sized image or scroll down the page to see more galleries of opt-ins. (Following the galleries are all of the opt-ins with links to the website where they were found.)

Why have an opt-in?

Like them or not, opt-in popups, slide-ins and banners are an effective way to build your mailing list and connect with your audience – and email is still considered by many digital marketing experts to be one of the most effective ways communicate with your customers. It can however, be a daunting process formulating and presenting an irresistible offer.

According to Graham Cochrane, writing for Growth Lab, “growing your email list is the most important thing you can do to grow your business. After people visit your website once, they may never come back and see what products or services you have to offer. But if you have their email address, you can show up in their lives at any time you want and offer them something amazing (either paid or free).”

(the first 4 popups below form part of a great double offer opt-in sequence by Growth Lab).

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