5 helpful videos to ensure SEO success in 2019.
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future.
In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with.
In this Whiteboard Friday, Darren Shaw explains what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future through 2019 and beyond according to the local SEO experts.
You can read the full video transript of Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future on the Moz website.
On-Page SEO for 2019 – Whiteboard Friday.
This Whiteboard Friday with Britney Muller covers all things on-page SEO, divided into three different sections:
- How are crawlers and Googlebot crawling through your site and your web pages
- What is the UX of your on-page content
- What is the value in the content of your on-page content?
You can see the full video transcript for On-Page SEO for 2019 on the Moz website.
On Page SEO – 9 Actionable Techniques That Work
I probably don’t need to tell you that on-page SEO has changed a lot over the last few years. Today, Google is VERY sophisticated about how they evaluate a page’s content…which means that old school keyword optimization doesn’t work as well as it used to.
Fortunately, there are still a bunch of techniques that you can use to rank high in Google. I cover all 9 of them in this video.
Our first factor is to use short URLs. Industry studies show that pages with short URLs may have a slight edge in Google’s search results. You also want to include your keyword in your URLs.
Next up, we have LSI keywords. These help Google understand the context of your page’s content.
You also want to publish long content on your blog. Why? Longer content tends to rank better in Google.
Don’t forget to optimize your title tag for CTR. In the video I show you two strategies that can help boost your click-through-rate.
Also, add a few external links in each article. I reveal a study in this video that shows why external links are important. Don’t forget about internal linking. This is also important.
Our second-to-last tip is to optimize your page (and website) for sitespeed. This is one of the few ranking factors that Google has confirmed that they use.
Finally, include multimedia in your content. I’ve found that this helps boost user engagement –something that search engines directly measure.
5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday.
Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests.
In this Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg.
You can read the transcript to 5 Tactics to Earn Links Without Having to Directly Ask on the Moz website on the Moz website.
Link Building Outreach in a Skeptical World – Whiteboard Friday.
Outreach. It’s arguably the most important part of the link building process—and also the most grueling.
Good personalized outreach is impossible to scale effectively, and it’s easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd?
In this Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target’s attention, and gives actionable advice on what exactly you need to include in your outreach correspondence.
You can read the full transcript of Link Building Outreach in a Skeptical World on the Moz website.
Advanced Step-By-Step SEO Tutorial (2019).
If you want higher Google rankings, this SEO tutorial is for you.
In Brian’s experience, success with search engine optimization comes down to getting the fundamentals right.
In this tutorial, you’ll learn about:
- The true impact of loading speed on SEO rankings.
- Technical SEO — a critically important part SEO success (3:23).
- How to find Keywords your competition doesn’t know about (4:46).
- How to create content that makes people say: “WOW!” (5:45)
- On-page SEO (8:43)
- Why you should add outbound links to your content (9:39)
- Why publishing content is just the beginning of SEO success (10:00)
- Bonus tip: How RankBrain works (11:54)
Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks.
“keywords” + “helpful resources”
keywords + inurl:links
“The whole publish lots of unique content approach simply doesn’t work any more.”
Bonus: Useful Resources.
- Search Engine Optimization (SEO) Starter Guide
(from Google Search Quality team).
- 21 Actionable SEO Techniques That Work GREAT in 2019.
- The Definitive Guide To SEO In 2019.
- A Beginner’s Guide to Website Speed Optimization.
- Link Building Strategies: The Complete List.
- Google’s 200 Ranking Factors: The Complete List (2019).
Bonus: Useful tools.